SVP of Marketing Intelligence & Analytics

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.

 

Marketing Intelligence & Strategy

• Lead the development and execution of Battle Bank’s marketing analytics and marketing intelligence strategy.
• Establish a comprehensive measurement framework that connects marketing activity to customer acquisition, funding, engagement, retention, and lifetime value.
• Deliver meaningful insights that support strategic decision-making across the organization.
• Develop executive dashboards, scorecards, and KPI frameworks that provide visibility into marketing performance and business growth.
• Translate complex datasets into clear, actionable recommendations for executive leadership.

 

AI-Driven Marketing Innovation

• Identify, evaluate, implement, and optimize AI-powered tools and technologies across the marketing organization.
• Develop AI-enabled workflows that improve reporting and analysis, campaign optimization, performance forecasting, audience segmentation, customer journey analysis, marketing productivity, and competitive intelligence.
• Champion the adoption of AI throughout the marketing organization and establish best practices for responsible and effective use.
• Continuously evaluate emerging AI technologies and recommend opportunities that create strategic advantages.

 

Acquisition, Attribution & Growth Analytics

• Own the measurement and optimization of customer acquisition across all channels, including paid media, affiliate partnerships, referral programs, organic search, content marketing, email marketing, and strategic partnerships.
• Design and maintain attribution models that provide accurate visibility into marketing effectiveness.
• Analyze acquisition economics, customer behavior, and conversion performance to identify growth opportunities.
• Recommend marketing investment strategies based on data-driven performance insights.
• Monitor and improve cost per lead, cost per account, cost per funded account, conversion rates, return on marketing investment, customer acquisition cost, and customer lifetime value.

 

Business Intelligence & Data Management

• Partner with technology and data teams to ensure accurate, scalable, and reliable marketing data infrastructure.
• Develop reporting processes that improve data accessibility and decision-making throughout the organization.
• Establish data governance standards and ensure the integrity of marketing performance reporting.
• Lead forecasting efforts related to acquisition, growth, retention, and revenue performance.
• Drive the adoption of self-service analytics and reporting capabilities across the organization.

 

Leadership & Team Development

• Build, mentor, and lead a high-performing marketing analytics and marketing operations team.
• Foster a culture of accountability, curiosity, experimentation, and continuous improvement.
• Establish departmental goals, KPIs, and development plans.
• Serve as a strategic advisor to executive leadership on growth opportunities, performance trends, and market dynamics.
• Collaborate cross-functionally to ensure alignment between marketing objectives and business goals.

 

Competencies: To perform the job successfully, an individual should demonstrate the following.

 

• Strategic Thinking	• Data-Driven Decision Making
• AI & Technology Innovation	• Marketing Analytics
• Business Intelligence	• Growth Strategy
• Executive Communication	• Customer Acquisition
• Performance Optimization	• Financial Acumen
• Leadership & Team Development	• Cross-Functional Collaboration
• Problem Solving	• Continuous Improvement

 

What Success Looks Like

• Establish a best-in-class marketing intelligence function.
• Implement AI-powered reporting and analysis workflows that significantly improve team productivity.
• Deliver clear visibility into acquisition performance across all marketing channels.
• Improve marketing efficiency through enhanced attribution and measurement.
• Develop predictive models that support growth planning and investment decisions.
• Create executive dashboards that become trusted decision-making tools across the organization.
• Drive measurable improvements in acquisition performance, conversion rates, and return on marketing investment.

 

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 

Education & Experience

• Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Economics, Computer Science, or a related field. Advanced degree preferred.
• 8+ years of progressive experience in marketing analytics, growth analytics, business intelligence, marketing operations, or related disciplines.
• 5+ years of leadership experience managing analytics, business intelligence, or marketing operations teams.
• Demonstrated success using analytics to improve marketing performance, customer acquisition, and business growth.
• Experience building and implementing attribution and measurement frameworks.
• Experience within the banking industry as a highly regulated industry preferred.

 

Technical Skills

• Strong proficiency with Tableau, Power BI, or equivalent business intelligence platforms.
• Expert level experience with SQL and data query tools as well as structured relational database, preferable experience in Snowflake.
• Experience with CRM, marketing automation, and customer data platforms, including HubSpot, Salesforce, or similar systems.
• Expertise in data visualization, attribution modeling, and performance measurement frameworks.
• Understanding and experience in Google Analytics 4 (GA4)

 

AI & Automation Expertise

• Demonstrated experience utilizing AI tools to improve marketing performance and organizational efficiency.
• Experience building automated reporting and insight-generation workflows.
• Ability to apply predictive analytics and machine learning concepts to marketing challenges.
• Experience leveraging large language models and AI platforms such as Microsoft Copilot, ChatGPT, Claude, Gemini, and emerging technologies.
• A track record of identifying and implementing AI solutions that generate measurable business outcomes.
• Ability to train teams to effectively incorporate AI into daily workflows and decision-making processes.

 

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 

This position is fully remote.  The work environment is fast-paced, and heavily reliant on technology.  Individuals must be comfortable with computer systems, email, web-based applications, and a paperless environment. 

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to talk, hear and use hands to execute tasks. The employee is occasionally required to stand and move around for work. The employee must be able to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. 

 

The above job description is not intended to be an all-inclusive list of duties and standards of the position.